seoul cosmetics
Seoul is a Korean skincare brand that introduces a new cosmetic standard for men’s skincare. The brand promise is to create a new elevated experience for men who want a simple and effective skincare routine without compromising quality. The brand is specially curated for men with an active and urban lifestyle. Seoul skincare’s three-step routine is ideal for those who live the hustle and bustle.
The product and packaging is inspired by Korean streetwear culture and brutalist design. Influenced by Korean music and men’s fashion, the packaging is simple and follows a grungy but sophisticated aesthetic. The monochromatic color scheme creates a cohesive visual and shifts focus to the type and pattern. The components of the packaging can be easily interchanged to accommodate for new and additional products. This project received second place at the 2017 ICMAD Young Designers Competition.
