#PAINtITORANGE

Paint It Orange is the playoff season campaign for the Anaheim Ducks. My friend Ridan and I had the opportunity to create and brand a unique Paint It Orange campaign for the 2017 Playoff Season. The challenge was to create a new identity for the team as they skate into the playoffs, with a campaign that extends the Anaheim Ducks brand.

Our goal was to create a system that captured the intensity of the game atmosphere and extreme focus of the players on the ice. Our final direction focused on a player-centric and team-centric system that used bold color applications and patterns to convey this intensity and focus. We extended the campaign to print, environment, merchandising, and digital media.

We worked closely with the Anaheim Ducks brand and marketing team to address the challenge. As a part of the studio class, we were able to receive an intimate tour of the Honda Center, attend a live hockey game, and we presented our final presentation at the Honda Center.

 
 
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